The audit team reviews your current UI/UI and contrasts it with model competitors to isolate functionality upgrade and style innovation areas. The audit is delivered via sketches via one or more live hyperlinks. The team lead schedules a time to go over the audit with the client (when desired) to help the client better understand the proposed design changes before approvals and/or additional change requests are made. The client is customarily given a few days of internal review to solidify their decision to approve or alternatively to ask for tweaks in the sketches. Once approved, the UI redesign is implemented and a request for client review is made. Once the final approval of the implemented changes are complete, the process is complete.

The redesign audit team typically interviews the client on their goals and then come back within a week or so with sketches for the proposed redesign featuring all of the key elements such as site layout, UI/UX sketches and any live/moving feature examples. The design team lead then schedules an interview with the client to go over the designs and give the client a few days or more to approve or to give tweak requests and related project feedback. After all tweaks to the sketched models are complete, the team implements the design plan on a staging area on the backend, requesting any additional/final feedback after a period of a few days or perhaps a week from the client’s team. Once all new design tweaks are in place on the staged version and the final version is approved by the client, the new version of the site is pushed from staging area to the live site and the process is complete.

Usually, there is a coherent process we recommend to determine if it’s time for a site redesign. These include asking yourself the following questions:

• Has it been 3+ years since the last redesign?
• Is your website non-responsive?
• Are returning visitors dwindling?
• Does your website look “busy”?
• Is it difficult for your prospects to find what they need from you?
• Is your bounce rate over 25% for qualified traffic?
• Is your site layout cluttered or inconsistent?

If you answered “yes” to any of these, it could be time to get a website redesign audit.

A digital marketing audit is the process of reviewing a website and all aspects of how visitors interact with your website from a digital marketing perspective. Normally, only experienced and well-trained eyes should perform a digital marketing audit as the success of the business depends upon the analysis and recommendations resulting from the audit. The audit should be competitive-intelligence based (that is, competitor-comparison based and data-driven). SUch an audit normally includes the following factors:

• Visuals: branding, design, UI/UX and other look and feel aspects
• Search engine visibility
• On-page SEO optimization factors like tagging
• Schema factors that employ structured data to help create featured results eligibility and greater searchability
• Lead funnel analysis, including analysis of how you capture leads from traffic, the quality of that traffic, it’s sources, the ways of streamlining that lead traffic and improving it
• CRM analysis (how you retain and upsell previous or existing clients)
• For publications and blogs, revenue optimization analysis
• PPC, retargeting and other ad-based campaign options derived from your niche market data