Web App Case Study: Gartner

Gartner is a well-known strategic industry research company, providing industry insights via benchmark analytics, as well as strategic business consulting and contract optimization. Industry leaders in virtually every business market depend upon Gartner for the best insights into industry and business-level intelligence. This web app case study demonstrates Flip180’s abililty to successfully integrate with larger teams toward successful outcomeds for Fortune 5000 company end-clients.

The Challenge

Gartner’s (the end-client) WebDev requirement to their assigned design project management team was to develop a number of interactive applications to use on touchscreens at different conference events. Each application had to be custom developed using client-side software and be able to work offline, while storing all the analytical data generated offline for future use.

Each app was to have at least a few different forms of content like text, audio and video. Each user interaction and each interaction was to be recorded into an analytic software in the Cloud.

Result

All four apps were designed to be highly-responsive and completed within the 3 week deadline. This includes an in-depth tracking layer with analytical data recording such diverse metrics as below.

The interactive app tracking layer was successfully configured to record:

            • Consumption rate per user
            • Which and how many content pieces were consumed by each user
            • How much of each video or audio content piece was played by each user
            • CTAs triggered during playback by each user
            • Desired actions achieved as a result of each CTA click

Gartner and intermediary client were highly pleased.

The challenging 3-week deadline was met and the app provided with all the above tracking features in a highly-responsive and engaging application format. Each app was used by 600-800 attendees with on average 4 interactions per user, reaching our goal.

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The Results

All four apps were to be highly-responsive and completed within the 3 week deadline. This includes an in-depth tracking layer with analytical data recording such diverse metrics as below.

The interactive app tracking layer was successfully configured to record:

  • Consumption rate per user
  • Which and how many content pieces were consumed by each user
  • How much of each video or audio content piece was played by each user
  • CTAs triggered during playback by each user
  • Desired actions achieved as a result of each CTA click

The Results 

All four apps were to be highly-responsive and completed within the 3 week deadline. This includes an in-depth tracking layer with analytical data recording such diverse metrics as below.

The interactive app tracking layer was successfully configured to record:

  • Consumption rate per user
  • Which and how many content pieces were consumed by each user
  • How much of each video or audio content piece was played by each user
  • CTAs triggered during playback by each user
  • Desired actions achieved as a result of each CTA click

Gartner and intermediary client were highly pleased.

The challenging 3-week deadline was met and the app provided with all the above tracking features in a highly-responsive and engaging application format. Each app was used by 600-800 attendees with on average 4 interactions per user, reaching our goal.

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