The Challenge
Gartner’s (the end-client) WebDev requirement to their assigned design project management team was to develop a number of interactive applications to use on touchscreens at different conference events. Each application had to be custom developed using client-side software and be able to work offline, while storing all the analytical data generated offline for future use.
Each app was to have at least a few different forms of content like text, audio and video. Each user interaction and each interaction was to be recorded into an analytic software in the Cloud.
Result
All four apps were designed to be highly-responsive and completed within the 3 week deadline. This includes an in-depth tracking layer with analytical data recording such diverse metrics as below.
The interactive app tracking layer was successfully configured to record:
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- Consumption rate per user
- Which and how many content pieces were consumed by each user
- How much of each video or audio content piece was played by each user
- CTAs triggered during playback by each user
- Desired actions achieved as a result of each CTA click
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Gartner and intermediary client were highly pleased.
The challenging 3-week deadline was met and the app provided with all the above tracking features in a highly-responsive and engaging application format. Each app was used by 600-800 attendees with on average 4 interactions per user, reaching our goal.
The Results
All four apps were to be highly-responsive and completed within the 3 week deadline. This includes an in-depth tracking layer with analytical data recording such diverse metrics as below.
The interactive app tracking layer was successfully configured to record:
- Consumption rate per user
- Which and how many content pieces were consumed by each user
- How much of each video or audio content piece was played by each user
- CTAs triggered during playback by each user
- Desired actions achieved as a result of each CTA click
The Results
All four apps were to be highly-responsive and completed within the 3 week deadline. This includes an in-depth tracking layer with analytical data recording such diverse metrics as below.
The interactive app tracking layer was successfully configured to record:
- Consumption rate per user
- Which and how many content pieces were consumed by each user
- How much of each video or audio content piece was played by each user
- CTAs triggered during playback by each user
- Desired actions achieved as a result of each CTA click
Gartner and intermediary client were highly pleased.
The challenging 3-week deadline was met and the app provided with all the above tracking features in a highly-responsive and engaging application format. Each app was used by 600-800 attendees with on average 4 interactions per user, reaching our goal.
