Why it’s worth the magazine transition from print to digital
Vee Banionis from Flip 180 Media explains why it’s worth it to make the magazine transition from print to digital.
We know that you’re already producing premium content, so why not take your high-quality content and reach a broader audience online? This will allow you to reap the benefits and generate more profit.
Benefits of Going from Print to Digital
If you have existing content or a print publication and want to reach new audiences, the number one way to do this is to go digital. Creating an online publication will help you:
Reach new audiences – you’ll have a new way to expand your audience and communicate with your customers.
Build stronger relations with readers – you’ll be able to reach and engage your audience faster by converting them to subscribers, social followers, and consistent website visitors.
Search engine traffic – you’ll be indexed by search engines and drive traffic to your website, giving you the ability to become a thought leader in your niche.
Value-added content – create additional, enriching content with interactive media, so even your existing print readers have a reason to visit your digital magazine.
Analytics – you’ll be able to track and measure your magazine’s performance.
Develop more monetization options
Create more advertising options – digital content offers more advertising options such as hyperlinked content, videos, and other interactive media. You can check out some other ideas here on how to increase ad revenue from the magazine transition from print magazine to digital.
Offer research services – with your digital edition, it will be easy to get direct user feedback, which will give you the ability to offer market research services to your advertisers.
Affiliate program – you can start an affiliate marketing program and choose the products and services you want to promote within your digital edition.
Email marketing – you’ll unlock direct marketing channel to your subscribers that can be used to engage your audience or use it form marketing.
Remarketing – you’ll be able to reach your digital magazine readers and subscribers within your magazine network and expand all over the internet, once you’ve completed your magazine transition from print to digital.
More on the transition from print magazine to digital
Oh, and go ahead and subscribe! It’s totally worth it.