Multiplatform Publishing Video #3: Audience engagement

In this multiplatform publishing video installment, I discuss how to step up tpo the task of managing your multiplatform / multichannel to engage every channel. We first need some understanding of basic channels, tools, and what you’ll be doing with them to further build your multichannel platform.

Multiplatform

Example multiplatform channels

  • Twitter – A big deal for any brand to amplify messaging fast
  • Instagram – A big deal for the Millennials glamour factor
  • Interest – This is the image-centric channel
  • Facebook – A big deal for everyone
  • YouTube – The primary video platform today
  • LinkedIn (B2B) – The key business networking platform for B2B
  • Email – An eternally important channel for downtime, quiet time, or “business mode”
  • Your website – The central hub of your content efforts and the site of most sales
  • Downloadables – Anything useful, from PDFs to templates, infographics or checklists

Featured multichannel management tools:

For my original blog post on multiplatform publishing strategy, click below:
https://www.flip180media.com/tips-for-periodical-publishers/how-to-use-multiplatform-publishing-for-magazines/

* Full disclosure, when you click the links above and end up signing on, Flip180 gets a small commission for passing on a worthwhile tool. We don’t always get a kickback from a tool recommendation, but when we do, please support us by using the full link if you’d like more great multiplatform publishing videos like this one in the future! 🙂

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