I talk to a lot of magazine owners and editors. We typically talk about magazine layout issues and marketing methods. But there's one question that always comes up:What are the best revenue streams for an online magazine? The answer to this question may differ a little according to genre. That said, there are some common threads we can talk about here....
How to Become the Missing Piece of Your Reader’s Puzzle
Reader engagement with digital magazine content feels trickier somehow these days. Engagement is almost a dirty word in some circles now. Marketers used it so much in the early days of 2.0 social media in the 2000’s and 2010’s that it has become a cliche known for its failures more than for ...
Effectively marketing a magazine in today's market requires a full grasp and utilization of current technologies. Once you create an online magazine, one of the most important of marketing areas to target is social media marketing. But how you use the tools is key.
According to recent US publishing market statistics, the US magazine industry has suf...
I decided to make a podcast about the 3 most common mistakes in magazine design and how to solve them. In order to find these mistakes and give you more value, we needed to find somebody who is a real geek in magazine layout design and typography, someone with an almost scientific approach. Luckily, we found Eugen. He’s from Luxemburg and he’s just...
We work with print and digital publishers every day. I think we all probably need to talk more often about the benefits of digital publishing. There is a reason it’s worth taking that first step into the digital market. Here are some basics that can double as publishing tips.
The benefits of taking your print publication online are myri...
