This weekend, I took my son to a birthday party in the playroom. Running behind him, I met an interesting guy who works with big data on the Hometogo.com platform and we had a great discussion about collecting, analyzing, and translating data into actionable insights. This got me thinking about niche publishers and the many missed, unmonetized opportun...
Why is the transition from print to digital so difficult?
It’s been said time and time again: print is dying. While print may be on the decline as digital resources increase, the print is definitely not dead. In fact, it will never die. It will carry on for the same reason we buy paperback books and go shopping at a store — we like the familiar.
...
Every business that focuses on building a digital presence must start with well planned and built website. The same goes for niche magazines and digital publications who are looking to build their brand identity and turn their business into a money-making machine. Unfortunately, there are so many niche magazine websites focusing on the wrong things or ...
At the beginning of this year, Mark Zuckerberg, the CEO of Facebook, announced that Facebook is going to reduce organic reach from brand pages. Instead, Facebook will focus on delivering posts from your friends, family and groups you’ve joined. Facebook notes that they have received feedback from the community that public content, posts from business...
You’ve built your digital edition and have users converting into subscribers on your website. What’s next? Email subscribers are key to growing your publication, however, many publishing companies fail to take advantage of their large lists of email subscribers.
Many periodical niche publishers only use email marketing to inform their subscribers ...
