This weekend, I took my son to a birthday party in the playroom. Running behind him, I met an interesting guy who works with big data on the Hometogo.com platform and we had a great discussion about collecting, analyzing, and translating data into actionable insights. This got me thinking about niche publishers and the many missed, unmonetized opportun...
Tips for periodical publishers
If you’ve been running a magazine or some other publication for a while, chances are that you have some great premium content, content that may be languishing in your archives. What are you doing with this content? Is it all published online? If so, is it published the right way, such that it benefits you? How much traffic does it generate?
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Launching your online publication is an exciting time! But with that excitement comes lots of questions and decisions – especially after you’ve launched. How will you grow your audience? How will you optimize accordingly? What types of tools are available to analyze the performance of your digital edition and website?
Yo...
