Email marketing is by far the most effective way to monetize your magazine, but how do you use it to keep your subscriber list growing? It’s difficult to foresee if and when your mailing list’s retention rates will start to reduce, so what’s the right way to take control of it before it starts to shrink? How do you get more email subscribers w...

How to Improve Your Newsletter Open Rates

6min read

How to Improve Your Newsletter Open Rates Based on a case study done by MailChimp, the average newsletter open rate for publishers is 22%. If you’re publishing hobby-related content, your newsletter open rates should jump all the way to 27%. If you’re not getting these numbers, this blog is for you! How to Optimize Your Newsletter a. Before ...
Setting up your email list software? Building an email list is a vital part of the business for any magazine publisher. It’s more than just building a list. It’s actually a relationship with your audience, one that allows you to gain a direct line of communication with them. Each person on your mailing list needs to get some personal attention, ...

How to Master Email Marketing for Periodicals

9min read

You’ve built your digital edition and have users converting into subscribers on your website. What’s next? Email subscribers are key to growing your publication, however, many publishing companies fail to take advantage of their large lists of email subscribers. Many periodical niche publishers only use email marketing to inform their subscribers ...
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