I think the biggest advantages of the internet and digital content are the abilities to measure everything and analyze what works. Sounds good, but where do you start and how do you do it correctly?
First of all, if you publish any digital content online, you need to track how it performs. Otherwise, how do you know if anybo...
Tips for periodical publishers
At the beginning of this year, Mark Zuckerberg, the CEO of Facebook, announced that Facebook is going to reduce organic reach from brand pages. Instead, Facebook will focus on delivering posts from your friends, family and groups you’ve joined. Facebook notes that they have received feedback from the community that public content, posts from business...
