Vee Banionis
What is multiplatform publishing for magazines? To answer that, first we have to ask what magazine publishers really want?  The typical answer to that is: subscribers, audience share, and revenue. There is only one clear way for a magazine publisher to grow and thrive in this new fast-paced, digital age, and that’s to go multiplatform. For so...
Vee Banionis
Effectively marketing a magazine in today's market requires a full grasp and utilization of current technologies. Once you create an online magazine, one of the most important of marketing areas to target is social media marketing. But how you use the tools is key. According to recent US publishing market statistics, the US magazine industry has suf...
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