This weekend, I took my son to a birthday party in the playroom. Running behind him, I met an interesting guy who works with big data on the Hometogo.com platform and we had a great discussion about collecting, analyzing, and translating data into actionable insights. This got me thinking about niche publishers and the many missed, unmonetized opportun...
Here it is: link tracking 101. Ready?
One of the biggest advantages of the internet and digital content is the ability to measure everything. You can analyze what works and build on that. We all want to see results, right?
Sounds great. But where do you start? And how do you do it correctly?
If you publish any digital content online, you need to t...
We work with print and digital publishers every day. I think we all probably need to talk more often about the benefits of digital publishing. There is a reason it’s worth taking that first step into the digital market. Here are some basics that can double as publishing tips.
The benefits of taking your print publication online are myri...
Your beautiful digital edition is published. Now, you’ll want to understand how your readers consume your content. Analyzing your digital edition is essential for learning how your publication is performing. Are you attracting the right person? What path are they taking? Are you providing your audience the content they are looking for?
Digital mag...
