How to Become the Missing Piece of Your Reader’s Puzzle
Reader engagement with digital magazine content feels trickier somehow these days. Engagement is almost a dirty word in some circles now. Marketers used it so much in the early days of 2.0 social media in the 2000’s and 2010’s that it has become a cliche known for its failures more than for ...
Email marketing is by far the most effective way to monetize your magazine, but how do you use it to keep your subscriber list growing? It’s difficult to foresee if and when your mailing list’s retention rates will start to reduce, so what’s the right way to take control of it before it starts to shrink?
How do you get more email subscribers whi...
Setting up your email list software? Building an email list is a vital part of the business for any magazine publisher. It’s more than just building a list. It’s actually a relationship with your audience, one that allows you to gain a direct line of communication with them.
Each person on your mailing list needs to get some personal attention, or...
Why is the transition from print to digital so difficult?
It’s been said time and time again: print is dying. While print may be on the decline as digital resources increase, the print is definitely not dead. In fact, it will never die. It will carry on for the same reason we buy paperback books and go shopping at a store — we like the familiar.
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