Tips for periodical publishers

Vee Banionis
Email subscribers are essential to every digital publication. In fact, it may be your most powerful tool to drive conversions. Shouldn't you be incentivizing offers to your new sign-ups? Because these subscribers joined your email list from your digital publication, they are extremely interested in what you have to offer and you can deliver highly t...

Color Theory & Designing a Digital Publication

5 min read

Designing your digital publication is incredibly delicate work. With a great design that utilizes the right colors and imagery, you’ll develop a loyal and engaged audience. Hit the wrong note, you could send them flying away.Have you given any thought to what colors to utilize for your digital edition? On what colors your audience attach significance...
Vee Banionis

How to Master Email Marketing for Periodicals

7 min read

You’ve built your digital edition and have users converting into subscribers on your website. What’s next? Email subscribers are key to growing your publication, however, many publishing companies fail to take advantage of their large lists of email subscribers. Many periodical niche publishers only use email marketing to inform their subscribers ...
Vee Banionis
Your beautiful digital edition is published. Now, you’ll want to understand how your readers consume your content. Analyzing your digital edition is essential for learning how your publication is performing. Are you attracting the right person? What path are they taking? Are you providing your audience the content they are looking for? Digital mag...
Vee Banionis
Many digital publications are simply difficult to read. It’s not always as easy as taking your existing print publication and replicating it for digital. Digital publications have their own unique considerations that are essential for improving the reader’s experience. While publishing your existing print publication may be the easiest and most af...
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