Tips for periodical publishers


Mobile-Friendly Design for Digital Magazines

7min read

Does your digital magazine work on mobile devices? By work, I mean that it has great readability and user experience. Did you know that mobile internet users overtook desktop internet users in 2016? Digital publishing is one of the sectors where people want to consume content everywhere and anytime, on any device. Audiences are, in a way, very s...
Email marketing is by far the most effective way to monetize your magazine, but how do you use it to keep your subscriber list growing? It’s difficult to foresee if and when your mailing list’s retention rates will start to reduce, so what’s the right way to take control of it before it starts to shrink? How do you get more email subscribers w...
If you’ve been running a magazine or some other publication for a while, chances are that you have some great premium content, content that may be languishing in your archives. What are you doing with this content? Is it all published online? If so, is it published the right way, such that it benefits you? How much traffic does it generate? Yo...

10 Signs Your Magazine’s Design Needs Help

9min read

Have you ever given thought to how your magazine design looks? Of course you have. You wouldn’t make it far as a publisher if you ignored such things. But giving it thought and getting it right can be two very different things. How can you be sure that your tastes line up with modern aesthetic and usability principles? Your magazine’s brand is f...

How to Improve Your Newsletter Open Rates

6min read

How to Improve Your Newsletter Open Rates Based on a case study done by MailChimp, the average newsletter open rate for publishers is 22%. If you’re publishing hobby-related content, your newsletter open rates should jump all the way to 27%. If you’re not getting these numbers, this blog is for you! How to Optimize Your Newsletter a. Before ...
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