Tips for periodical publishers

If you’ve been running a magazine or some other publication for a while, chances are that you have some great premium content, content that may be languishing in your archives. What are you doing with this content? Is it all published online? If so, is it published the right way, such that it benefits you? How much traffic does it generate? ...

10 Signs Your Magazine’s Design Needs Help

9min read

Have you ever given thought to how your magazine looks? Of course you have. You wouldn’t make it far as a publisher if you ignored such things.But giving it thought and getting it right can be two very different things. How can you be sure that your tastes line up with modern aesthetic and usability principles? Your magazine’s brand is far too impo...

How to Improve Your Newsletter Open Rates

6min read

How to Improve Your Newsletter Open Rates Based on a case study done by MailChimp, the average newsletter open rate for publishers is 22%. If you’re publishing hobby-related content, your newsletter open rates should jump all the way to 27%. If you’re not getting these numbers, this blog is for you! How to Optimize Your...
We discussed how there are three viable methods for online magazine publication in one of our previous blog posts. One of the methods was to publish it using a flipbook software or service, but if you go this route, you’ll find that there are many different solutions and that it can be difficult to discern which is best for you. How do you choose the...
Building an email list is a vital part of the business for any magazine publisher. It’s more than just building a list – it’s actually a relationship with your audience, one that allows you to gain a direct line of communication with them. Each person on your mailing list needs to get some personal attention, or at least feel like they do if you ...
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