Tips

Tips for periodical publishers

Vee Banionis
Annual reports are not merely a company year in review. Annual reports are now being seen by corporations as a comprehensive marketing tool for business growth. They provide a channel for high-level business intelligence research to demonstrate company value. Moreover, annual reports provide a host of marketing possibilities for new derivative “off...
Vee Banionis
I talk to a lot of magazine owners and editors. We typically talk about magazine layout issues and marketing methods. But there's one question that always comes up:What are the best revenue streams for an online magazine? The answer to this question may differ a little according to genre. That said, there are some common threads we can talk about here....
Vee Banionis
The future of magazine publishing is in many ways also the future of reading itself. The Cloud is transforming how people consume content. Millennials and the post-Millenial generation already consume all their content very differently than their Generation X and Babyboomer parents and grandparents. Digital content is everything at this stage in the g...
Vee Banionis
Perhaps you can remember reading print magazines like Rolling Stone or Spin. Maybe fashion or business mags were your cup of tea. Maybe you subscribed to many magazines at one time or over the course of your life. Remember how much fun it could be? THAT is the sort of deep engagement your digital magazine needs online, but that means having all the ...
Vee Banionis
If setting your brand apart from the myriad of other magazines in your niche is a concern, you may want to consider going back in time to the days of the print magazine edition experience. There are some definite advantages that come with the print edition. It’s traditional, it’s prestigious, and it’s still as rare as ever to appear in print...ev...
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