People often ask me about how to market an online magazine. And I say different things to different publishers, depending upon what I know about their publication and marketing to date.
Obviously, it won't help to tell a publisher who's all over social media for the past 2 years that they need to understand the platforms. They probably do to ...
I talk to a lot of magazine owners and editors. We typically talk about magazine layout issues and marketing methods. But there's one question that always comes up:What are the best revenue streams for an online magazine? The answer to this question may differ a little according to genre. That said, there are some common threads we can talk about here....
Effectively marketing a magazine in today's market requires a full grasp and utilization of current technologies. Once you create an online magazine, one of the most important of marketing areas to target is social media marketing. But how you use the tools is key.
According to recent US publishing market statistics, the US magazine industry has suf...
