What is multiplatform publishing for magazines? To answer that, first we have to ask what magazine publishers really want? The typical answer to that is: subscribers, audience share, and revenue.
There is only one clear way for a magazine publisher to grow and thrive in this new fast-paced, digital age, and that’s to go multiplatform. For so...
Tips for periodical publishers
Web browser push notifications are nothing new, but many websites are still not using this key technology in their marketing. Whether you're a online magazine or product catalog site, browser notifications are becoming especially crucial to the online marketing mix for content creators and ecommerce, alike.
This post will explain all you need to...
How to Market an Online Magazine
33 min read
People often ask me about how to market an online magazine. And I say different things to different publishers, depending upon what I know about their publication and marketing to date.
Obviously, it won't help to tell a publisher who's all over social media for the past 2 years that they need to understand the platforms. They probably do to ...
Best Revenue Streams for Online Magazines
13 min read
I talk to a lot of magazine owners and editors. We typically talk about magazine layout issues and marketing methods. But there's one question that always comes up:What are the best revenue streams for an online magazine? The answer to this question may differ a little according to genre. That said, there are some common threads we can talk about here....
Effectively marketing a magazine in today's market requires a full grasp and utilization of current technologies. Once you create an online magazine, one of the most important of marketing areas to target is social media marketing. But how you use the tools is key.
According to recent US publishing market statistics, the US magazine industry has suf...
