Vee Banionis
Web browser push notifications are nothing new, but many websites are still not using this key technology in their marketing. Whether you're a online magazine or product catalog site, browser notifications are becoming especially crucial to the online marketing mix for content creators and ecommerce, alike.  This post will explain all you need to...
Vee Banionis
People often ask me about how to market an online magazine. And I say different things to different publishers, depending upon what I know about their publication and marketing to date.  Obviously, it won't help to tell a publisher who's all over social media for the past 2 years that they need to understand the platforms. They probably do to ...
Vee Banionis
How to Become the Missing Piece of Your Reader’s Puzzle Reader engagement with digital magazine content feels trickier somehow these days. Engagement is almost a dirty word in some circles now. Marketers used it so much in the early days of 2.0 social media in the 2000’s and 2010’s that it has become a cliche known for its failures more than for ...
Vee Banionis
Setting up your email list software? Building an email list is a vital part of the business for any magazine publisher. It’s more than just building a list. It’s actually a relationship with your audience, one that allows you to gain a direct line of communication with them. Each person on your mailing list needs to get some personal attention, or...
Vee Banionis
At the beginning of this year, Mark Zuckerberg, the CEO of Facebook, announced that Facebook is going to reduce organic reach from brand pages. Instead, Facebook will focus on delivering posts from your friends, family and groups you’ve joined. Facebook notes that they have received feedback from the community that public content, posts from business...
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