Does 2020 have the magazine publishing industry fearful? As of late 2019, there was already talk of whether print magazines were a good business to be in. 2020 doesn’t seem to have gotten off to a great start for most magazines due to the Coronavirus (COVID-19). In fact, if yours is a bigger magazine, your print edition may or may not have gone und...
Tips for periodical publishers
Web browser push notifications are nothing new, but many websites are still not using this key technology in their marketing. Whether you're a online magazine or product catalog site, browser notifications are becoming especially crucial to the online marketing mix for content creators and ecommerce, alike.
This post will explain all you need to...
How to Market an Online Magazine
33 min read
People often ask me about how to market an online magazine. And I say different things to different publishers, depending upon what I know about their publication and marketing to date.
Obviously, it won't help to tell a publisher who's all over social media for the past 2 years that they need to understand the platforms. They probably do to ...
Actionable Analytics for Digital Magazines
5 min read
This weekend, I took my son to a birthday party in the playroom. Running behind him, I met an interesting guy who works with big data on the Hometogo.com platform and we had a great discussion about collecting, analyzing, and translating data into actionable insights. This got me thinking about niche publishers and the many missed, unmonetized opportun...
Email marketing is by far the most effective way to monetize your magazine, but how do you use it to keep your subscriber list growing? It’s difficult to foresee if and when your mailing list’s retention rates will start to reduce, so what’s the right way to take control of it before it starts to shrink?
How do you get more email subscribers whi...
