People often ask me about how to market an online magazine. And I say different things to different publishers, depending upon what I know about their publication and marketing to date.
Obviously, it won't help to tell a publisher who's all over social media for the past 2 years that they need to understand the platforms. They probably do to ...
This weekend, I took my son to a birthday party in the playroom. Running behind him, I met an interesting guy who works with big data on the Hometogo.com platform and we had a great discussion about collecting, analyzing, and translating data into actionable insights. This got me thinking about niche publishers and the many missed, unmonetized opportun...
Email marketing is by far the most effective way to monetize your magazine, but how do you use it to keep your subscriber list growing? It’s difficult to foresee if and when your mailing list’s retention rates will start to reduce, so what’s the right way to take control of it before it starts to shrink?
How do you get more email subscribers whi...
If you’ve been running a magazine or some other publication for a while, chances are that you have some great premium content, content that may be languishing in your archives. What are you doing with this content? Is it all published online? If so, is it published the right way, such that it benefits you? How much traffic does it generate?
Your h...
How to Improve Your Newsletter Open Rates Based on a case study done by MailChimp, the average newsletter open rate for publishers is 22%. If you’re publishing hobby-related content, your newsletter open rates should jump all the way to 27%. If you’re not getting these numbers, this blog is for you!
How to Optimize Your Newsletter
a. Before ...
