This weekend, I took my son to a birthday party in the playroom. Running behind him, I met an interesting guy who works with big data on the Hometogo.com platform and we had a great discussion about collecting, analyzing, and translating data into actionable insights. This got me thinking about niche publishers and the many missed, unmonetized opportun...
Tips for periodical publishers
Email marketing is by far the most effective way to monetize your magazine, but how do you use it to keep your subscriber list growing? It’s difficult to foresee if and when your mailing list’s retention rates will start to reduce, so what’s the right way to take control of it before it starts to shrink?
How do you get more email subscribers w...
If you’ve been running a magazine or some other publication for a while, chances are that you have some great premium content, content that may be languishing in your archives. What are you doing with this content? Is it all published online? If so, is it published the right way, such that it benefits you? How much traffic does it generate?
Yo...
How to Improve Your Newsletter Open Rates Based on a case study done by MailChimp, the average newsletter open rate for publishers is 22%. If you’re publishing hobby-related content, your newsletter open rates should jump all the way to 27%. If you’re not getting these numbers, this blog is for you!
How to Optimize Your Newsletter
a. Before ...
Why is the transition from print to digital so difficult?
It’s been said time and time again: print is dying. While print may be on the decline as digital resources increase, the print is definitely not dead. In fact, it will never die. It will carry on for the same reason we buy paperback books and go shopping at a store — we like the familiar....
