Vee Banionis
The future of magazine publishing is in many ways also the future of reading itself. The Cloud is transforming how people consume content. Millennials and the post-Millenial generation already consume all their content very differently than their Generation X and Babyboomer parents and grandparents. Digital content is everything at this stage in the g...
Vee Banionis
Perhaps you can remember reading print magazines like Rolling Stone or Spin. Maybe fashion or business mags were your cup of tea. Maybe you subscribed to many magazines at one time or over the course of your life. Remember how much fun it could be?THAT is the sort of deep engagement your digital magazine needs online, but that means having all the bell...
Vee Banionis
If setting your brand apart from the myriad of other magazines in your niche is a concern, you may want to consider going back in time to the days of the print magazine edition experience. There are some definite advantages that come with the print edition. It’s traditional, it’s prestigious, and it’s still as rare as ever to appear in print...ev...
Vee Banionis
How to Become the Missing Piece of Your Reader’s Puzzle Reader engagement with digital magazine content feels trickier somehow these days. Engagement is almost a dirty word in some circles now. Marketers used it so much in the early days of 2.0 social media in the 2000’s and 2010’s that it has become a cliche known for its failures more than for ...
Vee Banionis
Effectively marketing a magazine in today's market requires a full grasp and utilization of current technologies. One of the most important of these is social media marketing. But how you use the tools is key.According to recent US publishing market statistics, the US magazine industry has suffered somewhat from the transition to a digital economy. Not...
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