Email subscribers are essential to every digital publication. In fact, it may be your most powerful tool to drive conversions. Shouldn’t you be incentivizing offers to your new sign-ups?
Because these subscribers joined your email list from your digital publication, they are extremely interested in what you have to offer and you can deliver highly targeted messages that are relevant to each user, which can be highly valuable. In fact, according to Direct Marketing Association, email marketing on average sees a 4300 percent return on investment for businesses in the USA.
If you’ve struggled to build your subscriber list in the past, you may want to consider offering a “bribe” or incentivized offer. This could be a whitepaper, downloadable PDF, or something else that has value to your audience. Read on to learn how to grow your subscriber list with a valuable incentivized offer.
Steps to Growing your Subscriber List with an Incentivized Offer
Find hidden audiences in your niche
The first step to increasing email signups with an incentivized offer is to find hidden audiences using the Google keyword planner.
The Google Keyword Planner helps you find what people are searching for the most. You’ll be able tap into new audiences and ensure your content remains relevant.
For example, let’s say you are a niche magazine for woodworkers. You understand your target audience, but now you want to uncover what they want. We recommend going into Google Keyword Planner and start typing in keywords. Start typing in “woodworking” to see the phrase it is associated with. Maybe they are looking for woodworking plans, woodworking projects, or woodworking tools. Take some time to look at all of the keyword ideas to find more audiences.
Understand what they want and what they expect
The next step is to understand your audience and deliver optimized content tailored to them.
From your keyword research, you’ve realized that your audience wants woodworking plans to download, so perhaps you want to incentivize your audience with a woodworking plans pdf. When we look into Google Keyword Planner, we notice that about 1,300 people searching for a woodworking plans pdf a month! That’s great news.
We added “pdf” to the end of the keyword because people that are usually looking for a pdf are willing to download something, which will act as our “bribe.” This way, we can ask for the recipients email address in exchange for the woodworking plans pdf. Plus, it’s easier to rank for that keyword than simply “woodworking plans” because of the search volume.
Quick tutorial on how:
Give them want they want!
Next, you’ll want to create your PDF. When creating your downloadable PDF, be sure to give your audience high quality content in an attractive, engaging package. Your PDF should be professional in appearance and helpful for your audience. It should be so comprehensive and high quality that your audience is willing to pay money for it.
We strongly recommend doing your research. Take a peek at what your competitors are offering, this way, you can offer something even better!
Hook your Email Subscribers
How’s that landing page? After you have invested time in creating your comprehensive PDF, it’s time to create an attractive landing page that promotes your PDF and asks subscribers to opt-in to your emails.
Don’t forget to integrate analytics into your landing page to understand how it performs. You can use your publication website content management system to add a page or you can use a service such as Leadpages or Clickfunnels to create a highly optimized and conversion oriented landing page to get more subscribers to your page.
Promote your Landing Page and Downloadable PDF
Go for rankings! As soon as you create your optimized landing page, and have an irresistible intriguing offer, it will slowly start ranking on Google. We recommend promoting your landing page on social media, forums, and even with your existing mailing list. As you get more traffic to your landing page, Google will recognize it as relevant content, which will help with your pages rankings.
You’ll also want to see what your existing audience thinks about your PDF and how many of them download it. This can help you understand the demand of your “bribe” beter.
Free traffic is great, but if you want to expedite the process, you may want to consider utilizing a pay-per-click (PPC) advertising campaign. This can bring in even more prospects in the short term. This is a fast, scalable, and affordable solution that can be highly effective when executed correctly.
Hook your Email Subscribers
Once you get your email subscribers, you’ll want to ensure you have a solid plan in place that effectively markets to them. You’ll want to set up an email marketing drip program, which includes a welcome email, and a few more emails that guides them through your funnel and ultimately leads them to convert. Find out how to master your email marketing, here.
Hiring an Expert to Reach New Audiences and Get More Subscribers
If you’re not actively looking for ways to reach new audiences, get more subscribers, and grow your email marketing list, you’re leaving money on the table.
Hiring an expert to grow your subscriber list is a fast way to reach multiple audiences simultaneously. This way, you can focus your editorial team on delivering high quality content for your PDFs, while leaving the strategy of growing your email marketing list to the experts.
Flip180 Media has many years of experience:
- growing subscriber lists
- reaching new audiences
- creating email marketing programs that convert
If you would like to learn more about our services, and how we can help grow your subscriber list, get in touch with us today!