Tips

Tips for periodical publishers

Vee Banionis
Magazine publishers, both new and established, eventually find out that the hard way that magazine content structure and pre-publication workflows can get confusing. We’ve designed the following guide to help simplify the process and keep it manageable. Put on your coffee, send the new guy out for donuts, and round up the team. We’re about to make ...
Vee Banionis
Annual reports are not merely a company year in review. Annual reports are now being seen by corporations as a comprehensive marketing tool for business growth. They provide a channel for high-level business intelligence research to demonstrate company value. Moreover, annual reports provide a host of marketing possibilities for new derivative “off...
Vee Banionis
Effectively marketing a magazine in today's market requires a full grasp and utilization of current technologies. Once you create an online magazine, one of the most important of marketing areas to target is social media marketing. But how you use the tools is key. According to recent US publishing market statistics, the US magazine industry has suf...
Vee Banionis
Is your magazine, catalog, annual report, or other periodical trying to grow more subscribers and revenue? Well, we can help with that. No, really! How? Well, by sharing the secrets of the big publishers. That's right. We've done our research with years of serving top clients and now have the goods to pass on to you. You know, the kinds of tips they w...
Vee Banionis
After 14 years of running a magazine production company, I decided to take stock. Take stock of what? Well, specifically, to take stock of what I’ve learned about staying awake to layout design. In fact, I recently made this video all about it, for those who want to chomp and go. I get it. Time is scarce.  [embed]https://www.youtube.com/w...
Vee Banionis

Is it Time to Redesign Your Magazine?

4 min read

When is it time to redesign a magazine? Maybe the question should be, "When is it ever a good time for a magazine redesign?" While it may not be a fun thing to contemplate, it can be fun if you approach it right. And a good opportunity to redesign your magazine may be whenever something wrong comes to the surface. The optimizing mind is a creative sou...
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