Tips

Tips for periodical publishers

Vee Banionis
Annual reports are not merely a company year in review. Annual reports are now being seen by corporations as a comprehensive marketing tool for business growth. They provide a channel for high-level business intelligence research to demonstrate company value. Moreover, annual reports provide a host of marketing possibilities for new derivative “offs...
Vee Banionis
Effectively marketing a magazine in today's market requires a full grasp and utilization of current technologies. One of the most important of these is social media marketing. But how you use the tools is key. According to recent US publishing market statistics, the US magazine industry has suffered somewhat from the transition to a digital economy....
Vee Banionis

Is it Time to Redesign Your Magazine?

4 min read

When is it time to redesign a magazine? Maybe the question should be, "When is it ever a good time for a magazine redesign?" While it may not be a fun thing to contemplate, it can be. The optimizing mind is a creative source of inspiration. It can reveal flaws you'd been ignoring or blocking out and make you sit up and take notice.  The truth of ...
Vee Banionis
I talk to a lot of magazine owners and editors. We typically talk about magazine layout issues and marketing methods. But there's one question that always comes up: What are the best revenue streams for an online magazine? The answer to this question may differ a little according to genre. That said, there are some common threads we can talk about her...
Vee Banionis
The future of magazine publishing is in many ways also the future of reading itself. The Cloud is transforming how people consume content. Millennials and the post-Millenial generation already consume all their content very differently than their Generation X and Babyboomer parents and grandparents. Digital content is everything at this stage in the g...
Vee Banionis
Perhaps you can remember reading print magazines like Rolling Stone or Spin. Maybe fashion or business mags were your cup of tea. Maybe you subscribed to many magazines at one time or over the course of your life. Remember how much fun it could be? THAT is the sort of deep engagement your digital magazine needs online, but that means having all the ...
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