Tips

Tips for periodical publishers

Vee
Effectively marketing a magazine in today's market requires a full grasp and utilization of current technologies. One of the most important of these is social media marketing. But how you use the tools is key. According to recent US publishing market statistics, the US magazine industry has suffered somewhat from the transition to a digital economy....
Vee
If setting your brand apart from the myriad of other magazines in your niche is a concern, you may want to consider going back in time to the days of the print magazine edition experience. There are some definite advantages that come with the print edition. It’s traditional, it’s prestigious, and it’s still as rare as ever to appear in print...ev...
Vee
How to Become the Missing Piece of Your Reader’s Puzzle Reader engagement with digital magazine content feels trickier somehow these days. Engagement is almost a dirty word in some circles now. Marketers used it so much in the early days of 2.0 social media in the 2000’s and 2010’s that it has become a cliche known for its failures more than for ...
Vee
New publishers can be daunted with a dizzying sea of decisions and directions. Especially when trying to offer a highly usable, highly readable, interactive digital magazine experience. Print magazines still sell. But the growth market is clearly in digital display for the upcoming audience demographics. These challenges hold true for more establishe...
Vee

Magazine Page Layout Design Mistakes: White Space

12 min read

I decided to make a podcast about the 3 most common mistakes in magazine design and how to solve them. In order to find these mistakes and give you more value, we needed to find somebody who is a real geek in magazine layout design and typography, someone with an almost scientific approach. Luckily, we found Eugen. He’s from Luxemburg and he’s just...
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