Starting a New Digital Publication.

Impress readers and attract more advertisers.

Print magazine turned into a magazine website (displayed here on a laptop)

Starting your new publication is incredibly exciting. However, with that excitement comes lots of questions and decisions. We know that this process can be overwhelming, but fear not! We’re here to help.

To help you kickstart your new digital publication, we came up with our Publication Starter Kit Program. This program is designed to guide you through the process of starting your new digital publication on budget and schedule without all the headaches and hassle you might expect.

The Publication Starter Kit Program

Designed specifically for the publisher that is just starting out.

Focus on your content – we’ll handle the rest.

Have you always dreamed of becoming your own magazine publisher? This kickstarter program is for you. While we can’t teach you how to be an expert at developing high-quality content in your niche, we can help you with the process of creating a magazine and running it successfully.

All we need to get your digital magazine off the ground are particular infrastructural elements. For example, you’ll need a website, the magazine design itself, an online publishing platform (reader), mailing list management software, and a marketing strategy.

With our publication starter kit program, you will:

Occupy a new place in the digital market.
Get a jump start on growing your publication business fast.
Gain access to a handful of vital tools to start and grow your publication.
Receive a strong foundation designed to scale your publication company.
Save a lot of time testing and implementing.
Have your first publication up and running within a month.
Look like a market leader with an innovative and user friendly website.
You will look like the market leader with an innovative and user friendly website.
Gain access to a wide range of resources and a community to help you achieve unrivaled success.
Print magazine converted to digital magazine (and displayed on a tablet and on a smartphone)
Your magazine can do more. Double your revenue with the same editorial resources.
New digital publication startup homework

The below checklist will set you up for success prior to beginning the starter kit program. We can always cover them together.

Before You Start

To Know / Understand:
Competitors
Niche
Audience/Readers
Business Opportunities
To Have:
Vision
Goals
Content
Budget
Reliable Team

Must-Dos For Success

It’s essential to think about your actions and to align them with your intentions.

Conduct market analysis – Research your publication niche, target audience, and competitors.
Create a long-term strategy – Identify your monetization options and plan your growth strategy.
Devise an effective marketing plan – Develop and define a clear and effective content marketing strategy.
Choose the best tools – Look for opportunities to design your publication and develop a multi-platform publishing network.
Start taking action towards achieving your goals – Get help from experts in the industry that will take your publication to the next level.
Anticipate the future – You must have a sense of future trends, what they’ll require, and how you’ll come out ahead. Only then can you choose innovative tactics and continually evolve to achieve your goals.
Print magazine edition and digital edition magazine versions (side by side)
Make the first move.
Your audience is out there and they’re waiting for you to make the first move. Not sure where to begin? We’ll help you break the ice with a proven and successful kickstart program that will bring customers to you.
Example of a digital edition magazine converted from print
What’s in the program?

As your in-house team, we’ll work with your editors and advertisers to take the burden off of you.

These days, publishing is still print-driven. However, that said, readers are consuming content through a wider array of mediums than ever before. Devices, such as smartphones and tablets, give consumers alternatives to print. To cater to as wide an audience as possible, you need to offer a digital edition of your publication.

Regardless of how much emphasis you want to put on your digital product — whether you’re merely supplementing your print edition or you’re fully transitioning to digital — we have the right strategy for you.

Example of cooking genre print magazine converted to a digital edition (and displayed on a smartphone screen)
Strategy
Brand positioning
Content marketing
Business development
Execution
Start with the website
Design your publication
Choose digital format
Marketing
Utilize digital marketing options
Start to build subscriber list
Attract relevant advertisers
Strategy

Together, we’ll create a customized strategy, with actions set to outcomes based around your key value drivers, with short-term and long-term goals in place.

Standout digital branding strategy – We help you create a brand positioning strategy that makes your brand stand out, which gives you a major competitive edge.
Excellent digital content marketing strategy – We help you develop a valuable multi-platform content marketing plan to access, engage, and retain your target audience.
Publishing business development strategy – We help you create a long-term, sustainable strategy that acts as your foundational growth plan.
Publishing strategy consultants
Example of a personalized print publication
Execution

Our seasoned team of experts will help you take your publication to the next level. First, we build a cohesive brand positioning strategy and a gorgeous, user-friendly website that is developed around your publication pitch. Next, we will design an incredible publication that will fuel your publication’s growth. Finally, we utilize a powerful digital publication format to attract your target audience.

Start with the website – We create a website that’s effective and focused on results.
Design your new publication – We design a winning publication that’s built for practical long-term success.
Choose the best digital publication format – We suggest interactive and user-friendly tools to help attract your target audience.
Marketing

We’ll attract more readers to your publication to help it grow quickly. With periodical publication marketing, we’ll set three main goals: attract readers to your content, convert readers to subscribers, and appeal to advertisers by showing your publication’s growth. High-quality content is key; it’s how you’ll both grow your audience and monetize your publication. See how we can help you craft an effective marketing campaign:

Utilize digital marketing options – We help you find and develop effective marketing solutions to reach new audiences and create meaningful connections.
Start to reach your target audience – We help find your target readers to build a valuable subscribers list.
Attract relevant advertisers – We add value to your program by helping you build and design an attractive media kit and ad portfolio, which will help to influence and inspire potential advertisers.
Publication (catalog and magazine) marketing agency consultants meeting
What people say about us
I receive emails on a regular basis that speak to the quality of the designs of our magazine. The people that we work with are always over the moon in regard to how articles appear. We are receiving more than double the amount of traffic coming through our site as a result of the redesigned e-reader. Flip180 serves as more of a partner as opposed to being just a service provider. They're always ahead of the curve in terms of digital publishing. It's more than apparent that they are educating themselves constantly on digital publishing trends. It's just great to know that they have our best interests at heart.

Abbe Miller

Editor-in-Chief at Techgen Media Group.

When I get to see the final result, I am always amazed, because it looks extremely professional, even though it is very easy to work with. I think this is a perfect example of a modern, minimalistic design which is trending now. The company is always offering up-to-date products, and this simply which shows their experience and skills in the digital publishing field. Thank you, it's always a pleasure to work with you.

Victoria A

Content writter

Flip180 has an exceptional design team. They are meticulous in their attention to detail and always meet our proposed deadlines. Aesthetically speaking, Sarunas and Vee have a great eye for graphics and always manage to incorporate stylistically-appropriate images for our quarterly magazines. The finished product is impressive! We are happy to recommend their services.

Liz Amato

Vice President of International Digital and Social Media Content for the National Council of Certified Dementia Practitioners.

Flip180 Media is always on time, which allows us to make our deadlines.

Devon Johnson

Founder & CEO, BleuLife Media Group, Inc

Start your digital publishing journey now!
We’d love to know how we can help! Reach out to us and Vee Banionis, the founder of Flip180 Media, will follow up with you to learn more about your digital publishing goals and help you find a solution that works for you! From concept to creation. Publish your first digital edition within a month.
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