Asia-Pacific Boating Magazine’s desire was to evolve its online edition’s look and feel forward, while simultaneously using better-optimized on-page UX and content strategy to drive engagement and visibility in search engines and social media. The continuity of the brand image was a paramount concern.
Each new section needed to enhance the visitor experience and create synergy with the written word of the Web version of the print-circulation magazine known to the yachting world within Asia and abroad.
The old website had certain limitations for SEO tagging and other SEO-supportive functions. Flip180 turned that around with structural implementations that would better support SEO optimization and future-facing concerns like structured data and VUI upgrades within view.
Look and feel needed a refresh that reflected the brand’s evolving position in the niche. Flip180 delivered eye-popping visuals that emphasized oceanic color and space.
The UX needed room for content category growth and better site engagement. Flip180 expanded the UX and content arrangements in line with SEO imperatives for the 2020s and beyond.
The articles (posts) needed better tagging to help spread the value they bring to yachting to a wider audience. Flip180 worked within budget to push the envelope of SEO best practices for both pages and articles, yielding not only a wider overall SEO canvas to paint upon but consulted them on how to bring structured data into the mix and meet the voiced content revolution head-on.
Their analytics was tracking some things, but not everything required to bring marketing goals closer to business goals. Flip180 consulted APB on how to turn that around so that goals were easier to track and combine with the bottom line in Data Studio dashboards that answer executive-level and ownership questions.
Immediate Positive Results
Crucial Spring Issue Uptick (Year-Over-Year)
Editor-in-Chief at Techgen Media Group.
Vice President of International Digital and Social Media Content for the National Council of Certified Dementia Practitioners.
Founder & CEO, BleuLife Media Group, Inc