SEO Case Study:

Case Study: Yachting Magazine Marketing

Asia-Pacific Boating is a luxury yacting magazine known for its editorial style and insider value to the yachting community, providing yachting reviews, environmental articles and reporting news on the latest yachting events. Flip180 was hired to redesign their website and add SEO-centric visibility to their great content.  This SEO case study demonstrates Flip180’s knack for blending editorial vision and a bold visual style while bolstering visibility with the latest SEO-friendly features to help them better serve their exclusive clientele.

The Challenge

Asia-Pacific Boating Magazine’s desire was to evolve its online edition’s look and feel forward, while simultaneously using better-optimized on-page UX and content strategy to drive engagement and visibility in search engines and social media. The continuity of the brand image was a paramount concern.

Each new section needed to enhance the visitor experience and create synergy with the written word of the Web version of the print-circulation magazine known to the yachting world within Asia and abroad.

SEO Case Study:

Proposed Upgrades

The old website had certain limitations for SEO tagging and other SEO-supportive functions. Flip180 turned that around with structural implementations that would better support SEO optimization and future-facing concerns like structured data and VUI upgrades within view.

Look and feel needed a refresh that reflected the brand’s evolving position in the niche. Flip180 delivered eye-popping visuals that emphasized oceanic color and space.

The UX needed room for content category growth and better site engagement. Flip180 expanded the UX and content arrangements in line with SEO imperatives for the 2020s and beyond.

The articles (posts) needed better tagging to help spread the value they bring to yachting to a wider audience. Flip180 worked within budget to push the envelope of SEO best practices for both pages and articles, yielding not only a wider overall SEO canvas to paint upon but consulted them on how to bring structured data into the mix and meet the voiced content revolution head-on.

Their analytics was tracking some things, but not everything required to bring marketing goals closer to business goals. Flip180 consulted APB on how to turn that around so that goals were easier to track and combine with the bottom line in Data Studio dashboards that answer executive-level and ownership questions.

SEO Case Study:

Immediate Positive Results

In this section of APB’s SEO cast study, we see that Flip180 Media dramatically improved core KPIs.
Pageviews rose +37.34% over the previous 4-mo. period per issue/article spike launch.
Entrances rose +23.50%, boosting overall traffic.
Unique Pageviews rose +20.74% for the same period.
Bounce Rate dropped -55.66%, via better engagement strategies.
SEO Case Study:

Crucial Spring Issue Uptick (Year-Over-Year)

In this section of APB’s SEO cast study, we look at how Flip180 Media impacted their spring issue launch.
Pageviews rose +106.99% over the previous annual period per issue/article spike launch.
Unique Pageviews rose +9.67% for the same previous Spring yachting period.
Bounce Rate dropped +93.27%, via better engagement strategies.
Exits dropped +52.77%, indicating fewer times visitors left an article on average.
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What people say about us
I receive emails on a regular basis that speak to the quality of the designs of our magazine. The people that we work with are always over the moon in regard to how articles appear. We are receiving more than double the amount of traffic coming through our site as a result of the redesigned e-reader. Flip180 serves as more of a partner as opposed to being just a service provider. They're always ahead of the curve in terms of digital publishing. It's more than apparent that they are educating themselves constantly on digital publishing trends. It's just great to know that they have our best interests at heart.

Abbe Miller

Editor-in-Chief at Techgen Media Group.

When I get to see the final result, I am always amazed, because it looks extremely professional, even though it is very easy to work with. I think this is a perfect example of a modern, minimalistic design which is trending now. The company is always offering up-to-date products, and this simply which shows their experience and skills in the digital publishing field. Thank you, it's always a pleasure to work with you.

Victoria A

Content writter

Flip180 has an exceptional design team. They are meticulous in their attention to detail and always meet our proposed deadlines. Aesthetically speaking, Sarunas and Vee have a great eye for graphics and always manage to incorporate stylistically-appropriate images for our quarterly magazines. The finished product is impressive! We are happy to recommend their services.

Liz Amato

Vice President of International Digital and Social Media Content for the National Council of Certified Dementia Practitioners.

Flip180 Media is always on time, which allows us to make our deadlines.

Devon Johnson

Founder & CEO, BleuLife Media Group, Inc

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