The Publishing Experts
Still figuring out what works? Flip180 can help you to get the presentation right with a fresh take on your design, messaging and CTAs.
Capabilities
As your partner, we’ll work to understand your current resources and then determine how to enhance your brand’s look and feel. Whether you need a full-blown strategy or just a single supplemental service, we’ll guide you in the right direction. Discover how our programs and services can empower your company’s growth.
Magazine layout
High quality content is the most important aspect of any publishing business, but a winning creative strategy is what fuels publication growth. In order to generate such a strategy, a great magazine design is necessary. It’s how you can turn your content into a product that can be marketed and monetized.
Digital magazines
Your prospect is popping online off and on all day, every day. Be there to greet them at the key places they’re looking for entertainment, education and inspiration. A digital magazine format can take your print-only publication to the next level. Flip180 can make that format sing.
Magazine websites
Do you want your magazine website to attract and convert more visitors? High-performance websites tend to be those that deftly blend on-page SEO with a user-first design that leads visitors through a buying journey to a conversion.
Content design
Content design can include many different aspects of programming, brand research, competitor intelligence research, writing, graphic design, and UI (user interface design). Together, these disciplines make up content design. Your content design can mean the difference between “selling” the product, and selling it via the packaging. Flip180 understands the winning design principles you’ll need.
360UX™ responsive magazines
360UX™ allows your publication to engage readers on all levels, and on any device. Reading in the taxi on your phone? Check. The iPad? Check. What about connecting the latest issue to the big screen via phone? Check. Voiced content reading? Check. Do your readers like to take meticulous notes? Yes, your readers can do all of that with 360UX, as well as receive filtered device notifications on just the authors they love!
Company magazine
Whether it’s a company magazine, company report, annual report, or a simple company newsletter – it will look great and communicate your brand well. Get the best possible version of your brand in a winning, brand-centric serial publication.
Catalog layout
Searching high and low for cover design ideas, or an engaging catalog layout designer? Flip180 is big on catalog pre-production and we bring over 10 years of combined experience in both layout and surrounding issues like subscriber delivery and marketing.
Annual report
Company report design, annual report design, company newsletter design – whatever you choose to call it matters little. These usually all amount to the design for a quarterly review or year in review for your company.
VUI design for magazines
VUI design is the future of online content. VUI (voice user interface) design is becoming a necessity as magazine publishers, ecommerce stores and even annual reports try to adjust to the fast-changing content consumption habits of upwardly-mobile consumers. But what considerations should you include? And what about VUI optimization?
Not sure what you need?
A Flip180 rep can help you find what you’re looking for!
Good creative delivers leads and sales
Our creative professionals can create the right branding look and feel to connect with your true audience.
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- Graphic ad design
- Layout design
- Magazine branding
- Magazine website design
- Magazine website architecture
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Partnerships that last
Growing together with clients since 2014. We’ve published over 280 magazine issues for TechGen Media — always on time, always on point.
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Bounce rate decrease
Compared to previous year after completing asia-pacificboating.com website redesign.
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Session pageview increase
Compared to previous year after completing asia-pacificboating.com website redesign.
Whether you need annual report design, B2B trade, food & cuisine, lifestyle, branded content magazine design or content design, we’re here to help you find the path to success.
WHAT IS THAT
Prod Squad™ remote production team
As a trusted publishing solutions partner, Flip180 aligns with your current resources and needs. We then use our programs and solutions to bolster your current reach and marketing capacity and take it to the next level. From one-time to recurring services, we can fit in with your budget and bandwidth. Discover how our array of publishing programs and solutions help you to explore new channels, new heights of engagement and practical areas for revenue growth.
PUBLISHING SOLUTIONS
Publishing Solutions
As a trusted publishing solutions partner, Flip180 aligns with your current resources and needs. We then use our programs and solutions to bolster your current reach and marketing capacity and take it to the next level. From one-time to recurring services, we can fit in with your budget and bandwidth. Discover how our array of publishing programs and solutions help you to explore new channels, new heights of engagement and practical areas for revenue growth.
PROGRAM ONE
Publication starter kit
Ready to start a magazine or publishing business? Congrats! We are here to help you through every step of the way: publishing strategy, publishing channels, branding, publication website, publication design, publishing tools, media kit formation, marketing and monetization.
PROGRAM TWO
Print to digital program
Are you currently running a print magazine but are looking for ways to reach new audiences? Creating an online publishing business is the perfect way to expand your reach and improve your visibility. The best time to go digital is now. See how we can beat the pioneer in your niche together.
PROGRAM THREE
Grow your business
Need to grow an existing publishing business? Flip180 can help. We’re here toguide the client through tough decisions with informed answers! From publishing strategy, publishing channels, branding, redesigning a dated publication website, print publication redesign, selecting and learning about the most appropriate publishing tools to your needs, media kit formation, marketing and monetization — we’re here for you.
Meet us on
Ready to see results? Let’s get started.
Clients who trust Flip180:
Frequently asked questions
What is a UI/UX redesign audit?
The audit team reviews your current UI/UI and contrasts it with model competitors to isolate functionality upgrade and style innovation areas. The audit is delivered via sketches via one or more live hyperlinks. The team lead schedules a time to go over the audit with the client (when desired) to help the client better understand the proposed design changes before approvals and/or additional change requests are made. The client is customarily given a few days of internal review to solidify their decision to approve or alternatively to ask for tweaks in the sketches. Once approved, the UI redesign is implemented and a request for client review is made. Once the final approval of the implemented changes are complete, the process is complete.
What is a website redesign audit?
The redesign audit team typically interviews the client on their goals and then come back within a week or so with sketches for the proposed redesign featuring all of the key elements such as site layout, UI/UX sketches and any live/moving feature examples. The design team lead then schedules an interview with the client to go over the designs and give the client a few days or more to approve or to give tweak requests and related project feedback. After all tweaks to the sketched models are complete, the team implements the design plan on a staging area on the backend, requesting any additional/final feedback after a period of a few days or perhaps a week from the client’s team. Once all new design tweaks are in place on the staged version and the final version is approved by the client, the new version of the site is pushed from staging area to the live site and the process is complete.
How do I know when it's time for a site redesign?
Usually, there is a coherent process we recommend to determine if it’s time for a site redesign. These include asking yourself the following questions:
- Has it been 3+ years since the last redesign?
- Is your website non-responsive?
- Are returning visitors dwindling?
- Does your website look “busy”?
- Is it difficult for your prospects to find what they need from you?
- Is your bounce rate over 25% for qualified traffic?
- Is your site layout cluttered or inconsistent?
If you answered “yes” to any of these, it could be time to get a website redesign audit.
What is a digital marketing audit?
A digital marketing audit is the process of reviewing a website and all aspects of how visitors interact with your website from a digital marketing perspective. Normally, only experienced and well-trained eyes should perform a digital marketing audit as the success of the business depends upon the analysis and recommendations resulting from the audit. The audit should be competitive-intelligence based (that is, competitor-comparison based and data-driven). SUch an audit normally includes the following factors:
- Visuals: branding, design, UI/UX and other look and feel aspects
- Search engine visibility
- On-page SEO optimization factors like tagging
- Schema factors that employ structured data to help create featured results eligibility and greater searchability
- Lead funnel analysis, including analysis of how you capture leads from traffic, the quality of that traffic, it’s sources, the ways of streamlining that lead traffic and improving it
- CRM analysis (how you retain and upsell previous or existing clients)
- For publications and blogs, revenue optimization analysis
- PPC, retargeting and other ad-based campaign options derived from your niche market data
Let’s start the journey together.
