There are two methods we commonly employ to digitize your print magazine.
A replica edition is similar to the print edition of your publication. In fact, the whole design process for the replica edition is very similar to designing your publication for print. We work on US Letter or A4 paper size per page, adjusting the content to look good when printed in actual size and inserting advertisements that are sold by size. However, what’s different from the print process is that we include fields for interactive elements, which are integrated into the replica edition seamlessly. These interactive elements can include links, videos, slideshows, and more, all of which can make your content more vibrant and engaging for your readers.
This is an effective and affordable way to publish your publication in both print and digital editions.
See the replica edition option in action.
This may be the best solution for your publishing business, but there are some disadvantages to keep in mind. Foremost among these disadvantages are readability issues across differing devices and screen sizes. While this option displays well on a desktop monitor, mobile devices, like smartphones and tablets, are generally smaller than the printed page this option is based off of.
Fortunately, our next method solves this problem and makes the reading experience better for your digital audience.
A Reflow edition verhauls your print edition like nothing else. By utilizing responsive content that looks appealing on every screen size without having to zoom, a reflow edition doesn’t have to take the viewing devices of your audience into account. While a reflow edition is often the best bet for transitioning your print content into digital, your layout and design must be created anew due to font considerations. Because the best size for reading varies from 14px to 16px, your digital publication will likely not fit on the exact same number of pages as your print version.
At Flip180 Media, we believe that it’s very important to preserve as many pages in your publication as possible in order to maximize the opportunities to sell ads by page (versus by click) so as to, ultimately, generate more revenue for you.
See it in action: reflow edition double page and reflow edition single page.
You may want to pursue a reflow edition if you’re running a digital-only publication. It’s also a great way to add extra value to your print version’s digital edition