Impress your readers and attract advertisers.

Starting your new publication is incredibly exciting. However, with that excitement comes lots of questions and decisions. We know that this process can be overwhelming, but fear not! We’re here to help.

To help you kickstart your new digital publication, we came up with our Publication Starter Kit Program. This program is designed to guide you through the process of starting your new digital publication on budget and schedule without all the headaches and hassle you might expect.

The Publication Starter Kit Program

Designed specifically for the publisher that is just starting out.

Focus on your content – we’ll handle the rest.

Have you always dreamed of becoming your own magazine publisher? This kickstarter program is for you. While we can’t teach you how to be an expert at developing high-quality content in your niche, we can help you with the process of creating a magazine and running it successfully.

All we need to get your digital magazine off the ground are particular infrastructural elements. For example, you’ll need a website, the magazine design itself, an online publishing platform (reader), mailing list management software, and a marketing strategy.

With our publication starter kit program, you will:

  • Occupy a new place in the digital market.
  • Get a jump start on growing your publication business fast.
  • Gain access to a handful of vital tools to start and grow your publication.
  • Receive a strong foundation designed to scale your publication company.
  • Save a lot of time testing and implementing.
  • Have your first publication up and running within a month.
  • Look like a market leader with an innovative and user friendly website.
  • You will look like the market leader with an innovative and user friendly website.
  • Gain access to a wide range of resources and a community to help you achieve unrivaled success.
Focus on your content – we’ll handle the rest.

Your magazine can do more. Double your revenue with the same editorial resources.

Schedule free consultation

New digital publication startup homework

The below checklist will set you up for success prior to beginning the starter kit program. We can always cover them together.

Before You Start

To Know / Understand:

  • Competitors
  • Niche
  • Audience/Readers
  • Business Opportunities

To Have:

  • Vision
  • Goals
  • Content
  • Budget
  • Reliable Team

Must-Dos For Success

It’s essential to think about your actions and to align them with your intentions.

  • Conduct market analysis – Research your publication niche, target audience, and competitors.
  • Create a long-term strategy – Identify your monetization options and plan your growth strategy.
  • Devise an effective marketing plan – Develop and define a clear and effective content marketing strategy.
  • Choose the best tools – Look for opportunities to design your publication and develop a multi-platform publishing network.
  • Start taking action towards achieving your goals – Get help from experts in the industry that will take your publication to the next level.
  • Anticipate the future – You must have a sense of future trends, what they’ll require, and how you’ll come out ahead. Only then can you choose innovative tactics and continually evolve to achieve your goals.

Make the first move

Your audience is out there and they’re waiting for you to make the first move. Not sure where to begin? We’ll help you break the ice with a proven and successful kickstart program that will bring customers to you.

Get started

What’s in the program?

As your in-house team, we’ll work with your editors and advertisers to take the burden off of you.

These days, publishing is still print-driven. However, that said, readers are consuming content through a wider array of mediums than ever before. Devices, such as smartphones and tablets, give consumers alternatives to print. To cater to as wide an audience as possible, you need to offer a digital edition of your publication.

Regardless of how much emphasis you want to put on your digital product — whether you’re merely supplementing your print edition or you’re fully transitioning to digital — we have the right strategy for you.



Brand positioning

Content marketing

Business development



Start with the website

Design your publication

Choose digital format



Utilize digital marketing options

Start to build subscriber list

Attract relevant advertisers


Together, we’ll create a customized strategy, with actions set to outcomes based around your key value drivers, with short-term and long-term goals in place.

  • Standout digital branding strategy – We help you create a brand positioning strategy that makes your brand stand out, which gives you a major competitive edge.
  • Excellent digital content marketing strategy – We help you develop a valuable multi-platform content marketing plan to access, engage, and retain your target audience.
  • Publishing business development strategy – We help you create a long-term, sustainable strategy that acts as your foundational growth plan.


Our seasoned team of experts will help you take your publication to the next level. First, we build a cohesive brand positioning strategy and a gorgeous, user-friendly website that is developed around your publication pitch. Next, we will design an incredible publication that will fuel your publication’s growth. Finally, we utilize a powerful digital publication format to attract your target audience.

  • Start with the website – We create a website that’s effective and focused on results.
  • Design your new publication – We design a winning publication that’s built for practical long-term success.
  • Choose the best digital publication format – We suggest interactive and user-friendly tools to help attract your target audience.


We’ll attract more readers to your publication to help it grow quickly. With periodical publication marketing, we’ll set three main goals: attract readers to your content, convert readers to subscribers, and appeal to advertisers by showing your publication’s growth. High-quality content is key; it’s how you’ll both grow your audience and monetize your publication. See how we can help you craft an effective marketing campaign:

  • Utilize digital marketing options – We help you find and develop effective marketing solutions to reach new audiences and create meaningful connections.
  • Start to reach your target audience – We help find your target readers to build a valuable subscribers list.
  • Attract relevant advertisers – We add value to your program by helping you build and design an attractive media kit and ad portfolio, which will help to influence and inspire potential advertisers.


Frequently Asked Questions.

Did not get what you were looking for? Here are more questions answered.

Should I simply replicate my print edition to a digital one?

While you can do this, it’s not the best practice to publish your magazine online exactly as it appeared in print. Instead, we recommend a digital overhaul that’s optimized to read and function online.

That said, if your budget doesn’t allow for a redesign, we offer the more affordable and straightforward Classic Digital Edition. For this option, all we need is your magazine in a PDF file and we can have your publication online the very next day. This is a great temporary solution to quickly and affordably get your publication online, but, again, we strongly recommend that you reflow your print edition for digital publication.

How do you attract a new digital audience after converting from print?

There are a number of ways to attract a new digital audience. Some of the more effective ways include:

  • Advertising (instant and highly scalable audience development method)
  • Publishing your print issue archive (helps create a body of content that search engines find attractive)
  • Publish to popular digital newsstands, which opens your digital publication to highly-trafficked marketplaces, such as Google Play, the Apple Apps store, Amazon, and others.
  • Develop a multi-publishing network and start serving your niche with new products, such as community forums, directories, job boards, YouTube channels, etc.

Are there any methods to start monetizing earlier?

Yes, there are actually two common methods to monetize earlier: (1) affiliate marketing and (2) the Google AdSense network.

Affiliate marketing is a conversion-based marketing model whereby you sell other people’s products related to your niche and then get paid per sale.

Google AdSense is an ad network wherein you register your website or publication and it starts feeding you different ads. In this model, you get paid per the number of clicks rather than per sale.

What methods do you employ to convert my print magazine into a digital format?

There are two methods we commonly employ to digitize your print magazine.

A replica edition is similar to the print edition of your publication. In fact, the whole design process for the replica edition is very similar to designing your publication for print. We work on US Letter or A4 paper size per page, adjusting the content to look good when printed in actual size and inserting advertisements that are sold by size. However, what’s different from the print process is that we include fields for interactive elements, which are integrated into the replica edition seamlessly. These interactive elements can include links, videos, slideshows, and more, all of which can make your content more vibrant and engaging for your readers.

This is an effective and affordable way to publish your publication in both print and digital editions.

See the replica edition option in action.

This may be the best solution for your publishing business, but there are some disadvantages to keep in mind. Foremost among these disadvantages are readability issues across differing devices and screen sizes. While this option displays well on a desktop monitor, mobile devices, like smartphones and tablets, are generally smaller than the printed page this option is based off of.

Fortunately, our next method solves this problem and makes the reading experience better for your digital audience.

A Reflow edition verhauls your print edition like nothing else. By utilizing responsive content that looks appealing on every screen size without having to zoom, a reflow edition doesn’t have to take the viewing devices of your audience into account. While a reflow edition is often the best bet for transitioning your print content into digital, your layout and design must be created anew due to font considerations. Because the best size for reading varies from 14px to 16px, your digital publication will likely not fit on the exact same number of pages as your print version.

At Flip180 Media, we believe that it’s very important to preserve as many pages in your publication as possible in order to maximize the opportunities to sell ads by page (versus by click) so as to, ultimately, generate more revenue for you.

See it in action: reflow edition double page and reflow edition single page.

You may want to pursue a reflow edition if you’re running a digital-only publication. It’s also a great way to add extra value to your print version’s digital edition

What’s the best format for sending my content to production teams?

We prefer it when text content with hyperlinks is delivered as a .doc file, images as either .jpg or .png files, and video as .mp4 files.

The best way to send your content to the production team is via a Cloud service that can hold the above files. We prefer Google Drive or Dropbox exchange files.

Start your digital publishing journey now!

We’d love to know how we can help! Reach out to us and Vee Banionis, the founder of Flip180 Media, will follow up with you to learn more about your digital publishing goals and help you find a solution that works for you!

From concept to creation. Publish your first digital edition within a month.

Get started

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