How do you attract a new digital audience after converting from print?
There are a number of ways to attract a new digital audience. Some of the more effective ways include:
- Advertising (instant and highly scalable audience development method)
- Publishing your print issue archive (helps create a body of content that search engines find attractive)
- Publish to popular digital newsstands, which opens your digital publication to highly-trafficked marketplaces, such as Google Play, the Apple Apps store, Amazon, and others.
- Develop a multi-publishing network and start serving your niche with new products, such as community forums, directories, job boards, YouTube channels, etc.