With the right digital marketing strategy and tools, your publishing business can achieve unsurpassed growth. For publishers, however, creating a digital marketing strategy can be difficult. Of course you want to get more visitors to your site, but it’s more than that — you want to get the right visitors, the ones that are primed and ready to convert.
As your partner, Flip180 Media will help you discover new opportunities to drive business with custom-tailored marketing strategies, which will help you to better engage readers and to drive up overall circulation.
Why is it essential to implement digital marketing into your business strategy?
Today’s competitive marketplace demands that you have a comprehensive online strategy that includes multiple channels. If you’re not reaching your readers digitally, your publishing business simply won’t survive. Digital marketing gives you the ability to reach a broader audience, drive more people to your content, increase ROI, and build better relationships with your readers.
At Flip180 Media, we’ll work with you to set clear strategic goals for what you want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. After analyzing your existing business, we’ll help you create a digital marketing strategy that builds more awareness for your brand and drives results.
By leveraging digital marketing tools, including search engine optimization, social media, and web analytics alongside our specialized expertise, we can help you drive highly-targeted traffic that delivers the results you desire.
We create a customized digital marketing plan for you based on your business’s goals. Then we execute the plan on a monthly basis. Our proven process for success contains three critical components:
We use a highly specialized approach when tackling your digital marketing strategy. By utilizing a number of specific digital marketing tactics, we’ve designed a holistic approach so that you can watch your conversions and revenue soar.
Search engine optimization
Get found on top search engines, including Google and Bing, so that your current readers can easily find your publication and new readers can discover it.
From on-page to off-page SEO and more, we have the tools and experience to deliver results. Our personalized plans target the customers you want most, whether they’re local, national, or worldwide, regardless of the device they use.
- Increase visibility with your target audience.
- Increase traffic to your site.
- Increase brand recognition and identity.
- Dominate your competitors.
- Drive a higher return on investment.
- Improve user experience through technical excellence.
Flip180 Media focuses on providing smarter content coupled with a long-term strategy that provides growth over time. Our results-driven mentality is what sets us apart from others in our industry.
PPC advertising
Through highly-targeted pay-per-click campaigns, you’ll receive a growing return on your investment quickly.
When you want new business fast, Google and Facebook Ads can bring it. Instead of wasting your money on useless paid clicks, invest in a smart, targeted campaign.
Guerilla marketing
Focuses on low-cost, unconventional marketing tactics to yield maximum results. In order to have the most effect, guerilla marketing relies on everyday situations. These marketing campaigns aim to strike the consumer at a memorable level for an extreme impact. Since guerilla marketing requires out-of-the-box ideas, it will help your brand go viral within a short timespan.
Remarketing
Remarketing to your potential readers can be highly effective.
When you partner with us, we’ll help you setup a highly-targeted remarketing campaign based on your business goals and the types of customers you’d like to reach.
With our tailored remarketing ad strategies, you’ll appeal to visitors who didn’t convert the first time. This cost-effective solution can pull those readers back into the funnel and encourage them again to convert.
Email marketing
Target customers on demand with effective email marketing. Our email marketing solutions help you to automate your marketing communications based on behavior, nurture leads, and retarget lost prospects.
Compared to new marketing tactics like social media, email marketing may seem like it’s on the way out, but that’s simply not the case! Email is still more affordable and is the most effective marketing method. Every business should make an effort to leverage the raw power of an email marketing campaign.
Multichannel publishing
Reach new audiences by publishing your content in popular marketplaces, such as Google Play, Apple App Store, Amazon, and others. Our multichannel publishing service is an affordable and effective way to reach new and unexpected audiences.
Conversion funnel optimization
Target customers on demand with effective email marketing. Our email marketing solutions help you to automate your marketing communications based on behavior, nurture leads, and retarget lost prospects.
Compared to new marketing tactics like social media, email marketing may seem like it’s on the way out, but that’s simply not the case! Email is still more affordable and is the most effective marketing method. Every business should make an effort to leverage the raw power of an email marketing campaign.
Extend existing digital marketing strategy
When your conversion funnels don’t work, your buyer’s journey doesn’t work. With the right funnel optimization, your magazine, eCommerce site or blog can truly nurture leads from A to Z, salvage empty shopping carts and much more.
You have goals and dreams – we have the tactics to make them a reality.
Social media
Your audience is waiting online and social media is the new “word of mouth” for consumers. Social media can be affordable, scalable, and extremely effective. We’ll show you how to get the community talking about your brand and encourage community growth over time.