Annual report design that works

Company report design, annual report design, company newsletter design, business brochure design – whatever you choose to call it matters little. These usually all amount to the design for a quarterly review or year in review for your company.

Making an annual report for the first time is tough work! Lack of experience in this area can be a deadly misstep! Our annual report designers are keen on getting your annual report design right and making the process easy.

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Annual report design with success metrics showcased on a responsive tablet layout

Annual report sections & features

Companies require a professional company report design. Your designer should understand the objectives of your company publication. Your annual report design, company newsletter design, or company magazine design should focus on the core audiences rather than take a generalized PR approach, per sec.

Moreover, it will need to fulfill the mission of informing company stakeholders, such as investors, public stockholders, employees, partners and high-profile customers. But informing is not enough! This publication needs to impress and dazzle, without appearing to be a mere advertorial for your business.

Innovative company report design

A good company report design features a wealth of useful and positive information. This includes items like productivity and profitability metrics with data visualizations, employee safety features, and partner profiles. It can also include customer profiles, such as the ways your products or services have helped everyday consumers.

If you’re a B2B company, your company’s annual report or newsletter might feature profiles of real-life customers. This is a great way to show how those using your product or service are able to do their jobs better. Appealing directly to partner employees is a sure-fire way to demonstrate added value to your partners’ productivity. And likewise, your company periodical can empower all stakeholders to achieve their goals via your company’s offered relationships, resources and services. Downloadable PDF business brochures give the prospect something to chew on and share with colleagues.

Annual report design - man in suit reading a magazine
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Our web-savvy annual report designers will be happy to help your marketing and PR teams to get on the path to digitally-accessible, mobile-first company report engagement that can spin-off perfect PDF print versions without adding needless additional cost and trouble to your marketing

Data visualizations

Your company report design may need lots of data visualizations. This includes design elements like info-graphics, GANT charts, pie charts, and even spreadsheets of raw statistics. This information is often used to communicate the value proposition your company offers to customers, partners, or stakeholders more effectively. Annual report designers need to factor in the best ways to represent raw information wherever needed with UX best practices in mind.

It may be useful to use dynamic visualizations. Such interactive data visualizations allow the stakeholder – prospective or current – to play with your data. Such interaction with your company data allows you to insert your positive selling points directly into stakeholder projections used to assess the value of your company as employer, offering provider or partner. And while this is not easy to do in print format, a digital online report can facilitate this need in a user-friendly, fun-to-use way.

Dynamic data visualizations create prospect / investor participation and engagement. Having a company report website can flip the script on the dusty print model. Now current or prospective shareholders can project company earnings progress into the future with given assumptions of trending outside factors against expected dips or peaks. They might plug their own production numbers in to see what their costs might be to use your services using real-time, using market-driven projected costs.

Downloadable assets like a PDF business brochure design aimed at the true prospect. When you pass on your literature in a digestible format like a business brochure, you give the prospect something to talk about at the office, in the meeting, over lunch with the VP or CFO. Office consumption is the name of the game. Want more? Make it a Flip180 premium business brochure design with interactive data available when viewed online, where most people will share it!

Annual report design showing data analytics on a mobile device.
Annual report design with multiple charts displaying success metrics.

A company report should spark action

Be it a weekly newsletter or annual report design, your company magazine is still a magazine. The design must engage the reader with calls to action that drive engagement with brand, company investment capital, and sales. It it doesn’t do any of these things, it’s technically a failure. This is a key reason why digital company reports are essential in the all-digitized information age.

The Digital Transformation isn’t just a nice-sounding phrase – it’s already the norm. Today’s media consumption is primarily online. As of 2017, US media consumption online versus offline had already met approximately 50/50 in a digital-leaning trend. As a key bellweather market, US consumption trends generally point the way to identical trends globally.

As Forbes has pointed out in a 2018 article, digital media is now the main method of dissemination. Other media formats are fast becoming purely supportive of the main digital channels. And as Forbes also points on in the same cited article, “multichannel is everywhere”.

Simply put, the dynamic, ultra-accessible multichannel tactics of a digital content vehicle using distribution methods like email captures and a downloadable PDF business brochure designed contribute to success. Moreover, multichannel marketing methods like retargeting display ads, and email captures can help you move the prospect down the conversion funnel toward your business goals.

Mobile-friendly annual report designs with effective data visualization

Make your annual report design mobile-first & dynamic

Not only should your company report or newsletter include a fuller, main digital version, it should also be “mobile-first”. What does that mean? It means that your report should care more about appealing to people on their mobile phones and tablets than limiting itself to a print-centric approach.

This doesn’t mean you shouldn’t have a print version. On the contrary, you should always have a print version. The difference, however, is that now the print version supports the digital one. Indeed, in terms of branding, the old tactile rules of touchable, flippable magazines still hold sway for captive audiences such as visitors in company lobbies. where the company magazine gives the ultimate prospect conditioning brand massage.

But unlike print, which can smell, look, and perhaps even feel like your brand, a digital version of your company report can engage the prospect mentally. Digital can engage more interactively on the micro-level of addressing personal goals and aspirations. This happens via dynamic interface applications.

Another key to digital is accessibility. Having a digital presence for your magazine allows it be accessible from any location, unlike print editions.

Mobile-first, dynamic annual report design allows portable access. Whether in a taxi, on the subway, at the breakfast stop before work – your company’s dynamic report or newsletter can be everywhere your prospects are, whenever they’re good and ready, unlike your print edition! What’s more, let them download a PDF business brochure design aimed specifically to them.

Attract new investors, partners, and hires with an engaging, mobile-first company report.
We’d love to know how we can help! Reach out and we'll follow up with you to learn more and help find a solution that works for you.
From concept to creation, publish your first digital company report within a month.
What people say about us
I receive emails on a regular basis that speak to the quality of the designs of our magazine. The people that we work with are always over the moon in regard to how articles appear. We are receiving more than double the amount of traffic coming through our site as a result of the redesigned e-reader. Flip180 serves as more of a partner as opposed to being just a service provider. They're always ahead of the curve in terms of digital publishing. It's more than apparent that they are educating themselves constantly on digital publishing trends. It's just great to know that they have our best interests at heart.

Abbe Miller

Editor-in-Chief at Techgen Media Group.

When I get to see the final result, I am always amazed, because it looks extremely professional, even though it is very easy to work with. I think this is a perfect example of a modern, minimalistic design which is trending now. The company is always offering up-to-date products, and this simply which shows their experience and skills in the digital publishing field. Thank you, it's always a pleasure to work with you.

Victoria A

Content writer

Flip180 has an exceptional design team. They are meticulous in their attention to detail and always meet our proposed deadlines. Aesthetically speaking, Sarunas and Vee have a great eye for graphics and always manage to incorporate stylistically-appropriate images for our quarterly magazines. The finished product is impressive! We are happy to recommend their services.

Liz Amato

Vice President of International Digital and Social Media Content for the National Council of Certified Dementia Practitioners.

Flip180 Media is always on time, which allows us to make our deadlines.

Devon Johnson

Founder & CEO, BleuLife Media Group, Inc

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