Case study Fab Shop magazine

FSM Direct is a fabrication trade magazine that specializes in keeping its FabShop audience in the know regarding the industry, and latest trends.

Industrical magazine website deign for fabrication shop

The Challenge

Magazine and WebDev Case Study: Our task for this niche trade magazine was to migrate all of the content from an old content management system to a new one while structuring all the content into a magazine-style website layout, redesigning the magazine into a truly responsive Web format.

About 500 articles were cleaned, restructured and migrated to the new system, allowing for increased UX, faster loads, easier search engine visibility, as well as higher resulting traffic and more subscribers.

The new website features a subscription-centric architecture, issue-level landing pages and a digital past issue archive.

The Results

In this case, the end-effects of the transition were enormous and multi-factored, from traffic to search visibility via indexing and many other areas.

  • Before
  • After
Subscriptions up 80%
Subscriptions are equivalent to circulation and readers.
Traffic up 300%
(Google Analytics)
case study magazine web design
Rankings up +20.5

(Google Analytics)

Speed up 212%.
(Google Analytics)

These results are specific to the clients or end-clients themselves. Actual results for prospective clients will differ according to special conditions specific to the website or app in question, as well as the ability of the client’s team to facilitate in-project feedback.

All business names and logos represented on this page are the intellectual property of their respective owners. Flip180 Media makes no claims to ownership of direct affiliation with regard to these names and/or logos.

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