FAQs

Frequently Asked Questions.

What methods do you employ to convert my print magazine into a digital format?

There are two methods we commonly employ to digitize your print magazine.

A replica edition is similar to the print edition of your publication. In fact, the whole design process for the replica edition is very similar to designing your publication for print. We work on US Letter or A4 paper size per page, adjusting the content to look good when printed in actual size and inserting advertisements that are sold by size. However, what’s different from the print process is that we include fields for interactive elements, which are integrated into the replica edition seamlessly. These interactive elements can include links, videos, slideshows, and more, all of which can make your content more vibrant and engaging for your readers.

This is an effective and affordable way to publish your publication in both print and digital editions.

See the replica edition option in action.

This may be the best solution for your publishing business, but there are some disadvantages to keep in mind. Foremost among these disadvantages are readability issues across differing devices and screen sizes. While this option displays well on a desktop monitor, mobile devices, like smartphones and tablets, are generally smaller than the printed page this option is based off of.

Fortunately, our next method solves this problem and makes the reading experience better for your digital audience.

A Reflow edition verhauls your print edition like nothing else. By utilizing responsive content that looks appealing on every screen size without having to zoom, a reflow edition doesn’t have to take the viewing devices of your audience into account. While a reflow edition is often the best bet for transitioning your print content into digital, your layout and design must be created anew due to font considerations. Because the best size for reading varies from 14px to 16px, your digital publication will likely not fit on the exact same number of pages as your print version.

At Flip180 Media, we believe that it’s very important to preserve as many pages in your publication as possible in order to maximize the opportunities to sell ads by page (versus by click) so as to, ultimately, generate more revenue for you.

See it in action: reflow edition double page and reflow edition single page.

You may want to pursue a reflow edition if you’re running a digital-only publication. It’s also a great way to add extra value to your print version’s digital edition

What’s the best format to deliver my content?

The best way to deliver your content is via Google Drive or through Dropbox exchange files. We prefer it when text content with hyperlinks is delivered as a .doc file, images as either .jpg or .png files, and video as .mp4 files.

Should I simply replicate my print edition to digital one?

While you can do this, it’s not the best practice to publish your magazine online exactly as it appeared in print. Instead, we recommend a digital overhaul that’s optimized to read and function online.

That said, if your budget doesn’t allow for a redesign, we offer the more affordable and straightforward Classic Digital Edition. For this option, all we need is your magazine in a PDF file and we can have your publication online the very next day. This is a great temporary solution to quickly and affordably get your publication online, but, again, we strongly recommend that you reflow your print edition for digital publication.

How long does it take to design my digital magazine?

It depends on the number of pages and the complexity of your subject matter, but a minimum of two weeks is needed on even the smallest and simplest magazines.

How do you attract a new digital audience after converting from print?

There are a number of ways to attract a new digital audience. Some of the more effective ways include:

  • Advertising (instant and highly scalable audience development method)
  • Publishing your print issue archive (helps create a body of content that search engines find attractive)
  • Publish to popular digital newsstands, which opens your digital publication to highly-trafficked marketplaces, such as Google Play, the Apple Apps store, Amazon, and others.
  • Develop a multi-publishing network and start serving your niche with new products, such as community forums, directories, job boards, YouTube channels, etc.

Is it possible to convert my print magazine subscriptions into digital subscriptions?

Yes. Our system works well with a paid subscription model. We can either display free excerpts of your content before requesting a visitor to login/register or we can make all content paid where the user is prompted to login/register when they visit your issue cover.

Is a website necessary?

Yes. A website is a must-have component for any successful online periodical. Your website will be the core of your digital publishing business and will be the linchpin that connects your audience to all of your products and, eventually, leads to conversions.

Are there any methods to start monetizing earlier?

Yes, there are actually two common methods to monetize earlier: (1) affiliate marketing and (2) the Google AdSense network.

Affiliate marketing is a conversion-based marketing model whereby you sell other people’s products related to your niche and then get paid per sale.

Google AdSense is an ad network wherein you register your website or publication and it starts feeding you different ads. In this model, you get paid per the number of clicks rather than per sale.

How do you attract a new digital audience after converting from print?

There are a number of ways to attract a new digital audience. Some of the more effective ways include:

  • Advertising (instant and highly scalable audience development method)
  • Publishing your print issue archive (helps create a body of content that search engines find attractive)
  • Publish to popular digital newsstands, which opens your digital publication to highly-trafficked marketplaces, such as Google Play, the Apple Apps store, Amazon, and others.
  • Develop a multi-publishing network and start serving your niche with new products, such as community forums, directories, job boards, YouTube channels, etc.

Have more questions? Save yourself some time.

We’d love to know how we can help! Reach out to us and Vee Banionis, the founder of Flip180 Media, will follow up with you to learn more about your digital publishing goals and help you find a solution that works for you!

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